Tradition with a twist.

The Write Touch offers an eclectic mix of stationery, custom invitations, leather goods, gifts and accessories. For more than thirty years, the store has been the consummate resource for the art of civilized communication. The Write Touch has been the cornerstone of the San Marco neighborhood and shopping square since its doors opened in 1987. Carolyn Jennings has been at the helm since 2006, after purchasing the store from its original owner.

The store caters to a sophisticated and creative clientele, offering an assortment of gifts and papers from the most traditional and elegant to cheeky and fun. The atmosphere in the store is a perfect balance of hip and chic, with an expertly edited collection of wares and knowledgeable staff. Last but not least, the best looking blondes in town, golden retrievers Nicholas and Joshua, are ready to greet every customer with a smile and friendly wag of their tail.

San Marco Square

San Marco is a vibrant historic neighborhood nestled on the south bank of the St. Johns River across from downtown Jacksonville. The Square is the heart of the community and is home to excellent specialty shops, eclectic restaurants, public art and parks, as well as the deco era San Marco Theatre. You will find The Write Touch in the center of the square facing the iconic Three Lions fountain.

To learn more about the San Marco neighborhood, retail and restaurants, please visit My San Marco.

Carolyn Jennings


With career experience in marketing and public relations, specialty retail and fine art, Carolyn came to The Write Touch with an eye for quality and design. Carefully curating her collection of goods, she buys pieces from artisans around the globe as well as pieces made in the USA. Because of this, The Write Touch proudly offers an assortment unique to the store and to Jacksonville.